Authors
Prabin Sahoo and Nilay Yajnik, SVKM's NMIMS, India
Abstract
Big data technology is getting momentum recently. There are several articles, books, blogs and discussion points to various facets of big data technology. The study in this paper focuses on big data as concept, and insights into 3 Vs such as Volume, Velocity and Variety and demonstrates their significance with respect to factors that can be processed using big data for studying customer behaviour for online users.
Keywords
Big data, customer behaviour, customeractivities, Volume, Varieties, Quantitative research